How do you market a product—one packed full of industry leading features—when it is the first of its kind? In order to showcase the breadth of knowledge and capabilities of FreightWaves' SONAR platform, the first freight market dashboard, the SONAR Knows campaign was born. By highlighting key aspects of the product that viewers can connect with, the ad campaign takes concepts such as freight, fuel, volume, rates, and capacity and makes them accessible. Different features are complimented by eye-catching colors, with images of the product displayed in a circular frame to provide a sense of unity throughout the campaign.
