Conceptual branding that explores the use of interchangeable characters.
Alphanumeric is a conceptual brand that was crafted to explore the interchangeability of glyphs commonly used to communicate. With versatility in mind, this identity has the potential to be applied to virtually any brief that calls for creative expression and unifying themes. The visual identity for Alphanumeric was built around the impactful Prospectus typeface. Paired with a color palette that is intuitively familiar, the brand comes to life. While Alphanumeric is fictional, this project proves that the fundamental elements of color and character are vital to a brand's ability to be relatable.